Going through a lot in past two months, makes me feel like a little poet….
No morning alarms,
No worries of reporting to the dumb boss,
and No more weekends…
No petrol to flirt,
No money to smoke,
And no more hang outs….
Weeks of curiosity,
Notes of music,
And a life full of thoughts, love and relations..
To Do: To make a loyal customers community to share the fun for being free-spirited, un-influenced and I am my own best mindsets.
Insight: We know to be favorite and to be independent is the most idealistic thing to do but it takes lots of efforts, sweat, and time to do.
Solution: Make ”to be a apni favourite hoon” a fun process and a journey. Let customers to live their own house that we together created.
What is incentive for them to join/register that house?
- Access to surprising discounts on the products they have browsed through already and Favorited (Tagged) on the website.
- An invitation to attend the Brand House party. Each month, the company will send five lucky attendees free products to try and review.
- An ‘dream profile’ where the company will ask users questions about their ambition and dream style of carrying them with that ambition. In return, store will suggest products, looks and content based on their preferences.
- Private/conffesion room area which will discounts for the best confessions made.
- The latest launch news offers, exclusive contests, monthly emails and direct mail pieces and free samples exclusively for those registered via Facebook.
- Let users invite their friends for a party group discounts.