Best ever follow up mail from Business development person I have got

Hey Rakshit, I haven’t heard back from you so I just wanted to make sure you haven’t been attacked by ninja kittens (they’re causing pandemonium across the globe). Please let me know that you’re okay. I’m too worried about ninja kittens to even think about FranklyMe right now. Try again in a few months. I’m… Read More Best ever follow up mail from Business development person I have got

Bhai business kaisa chal raha hai? Tum bhi toh business man ho…

….. Haan.. Mai apna kaam business karta hoon. Mai nahi sunta kisi ki.. Lekkin fatti rehti hai… Aana padta hai roz kaam par… …… Yeh kahaan daaloge meri photo? Internet par ? Like wagera ayenge fir mai famous ho jaaooonga… ……………………………………… Yes.. I do my own business.. I dont listen from anybody… But there is… Read More Bhai business kaisa chal raha hai? Tum bhi toh business man ho…

11 ways of Digital Marketing for Small Micro Mid Scale Enterprises

One of my blog followers asked me a question which I am answering here on my blog today. What is my take on Digital Marketing for Small Micro Mid Scale Enterprises. While answering this question I am focusing on Digital as a marketing medium but not as a solution for operational efficiency and other aspects of… Read More 11 ways of Digital Marketing for Small Micro Mid Scale Enterprises

BIG BIG NO to Modern day theory of everything to absolutely nothing

I recently came across this article in Ad-Week. The story of GAP. It was a great brand one day and its brand identity was very much felt by its consumers, in its products, communications and everything else GAP.  Then one day it decided all together to serve fashion needs to all kinds of people who… Read More BIG BIG NO to Modern day theory of everything to absolutely nothing

Write this down and never spend a penny of Facebook page like advertising after reading this.

I have been working on Facebook advertising bench-marking reports where I compare this years social media reach and engagement numbers of a brand’s same campaign with last years. Or In few cases I compare the social media numbers of product launches like mobile phones of the same brand with similar models of last year. Here… Read More Write this down and never spend a penny of Facebook page like advertising after reading this.